Tuesday, 29 June 2010
My latest article at Helium is about cold calling. At least we don't have to use phones like this 19th century one any more.
Here is an excerpt from my article.
If you can put your hand on your heart and say that you enjoy making cold calls, you don’t really need to read this. You are one of a small minority for whom picking up the phone to call a complete stranger out of the blue holds no terrors.
For most people, it’s not something they enjoy because they fear they will not be a welcome interlude in someone’s busy day. Let’s face it, most of us dislike taking cold calls and immediately feel an animosity towards the caller, even if it is tinged with sympathy for someone who has to earn a living this way.
Unfortunately, this kind of marketing is more essential than ever before in today’s climate of economies and cut backs. Disappearing customers and clients must be replaced. For many businesses it means they have to do it or die.
So is it a case of feel the fear and do it anyway? Perhaps it is, but only to begin with. Strangely enough, if you spend enough time cold calling, it does get easier. And when you get a positive reaction, it’s positively enjoyable. Here are some tips to help you get to that unbelievable state of looking forward to the next phone call.
You can buy the article at Constant Content here, but you can read the tips for free at Helium
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